Sunday, October 17, 2010

Deobjectification

The signifier is a static sign to the dynamic process. The sign has the four mythic functions: pointing to the transcendant (mystery), revealing the cosmology, establishing the social norm and providing a life lesson. Each sign, being temporal and cultural, is riveted to the time and environment. To deobjectify the sign is to challenge the transcendent signified, the current cosmology, the social norms and the personal social identity. Process thought does all four.


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